Significant Disadvantages for Landing Page Optimization and Testing
This test allows you to simultaneously test several key elements of your website or landing pages. In effect, you get to run several tests at once. It assumes that all of the page elements that you are considering are independent of each other. All elements of a web page are inter-related: images, colors, headlines, calls to action, body text, etc. The purpose of this testing is to determine which combination of elements works best together. Perhaps the most compelling advantage of multivariate testing is that the algorithm automatically determines the best page design for you. You need to know which design option will work best. This is where Multivariate Testing comes in.